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Denver Advertising Website Content
Client - Denver Advertising (who wasn't actually a client, but my employer)
Task - Describe our service specialties and showcase the agency's personality.
Target - Local Denver independent, small businesses.
Strategy - Businesses won't hire an agency that can't even entertain them.
My Notes - The tone of this piece is very similar to my own tone, just a bit more arrogant. It was fun to walk the thin line between confident and cocky.
Industrial B2B Blast Email Campaign
Client - Denver Rubber Company (image 1 and 2) and Denver Industrial Sales and Services Company (image 3 and 4)
Task - Send out weekly emails that have catchy enough headlines to be opened and entertaining enough to be read in full. Each week spotlighted a different service, product or carried brand.
Target - industrial businesses constantly in need of custom part and machinery.
Strategy - DRCO and DISSCO are real humans that understand you're a real human.
My Notes -
Dental Office Blog
Client - Tedford Dental
Task - Write a blog post that that promotes overall health and provides fun options for how to maintain health.
Target - Upper middle class, health conscious, suburban moms.
Strategy - Busy moms trust other busy moms.
My Notes - There was something oddly satisfying being 17 and writing a blog with the tone of a upper middle class suburban mom.
Whole Foods Print Campaign
Client - Whole Foods
Task - Get rid of the pretentious stereotype that Whole Foods currently has while still proving that their products are worth the high price.
Target -
Strategy -
My Notes -
The greatest damn work I've ever done
Borders Color - set the color used on site borders.
Show Author Name - include the author name in the article entry title area next to the date.
Sidebar Position - determines the position / display of the blog sidebar.
Sidebar Width - sets the width used for the blog sidebar.
Product Styles
Product Background Color - sets the color behind the product image.
Product Overlay Color - sets the color of the overlay when product list titles are set to 'overlay.'
Products Per Row - determines the number of products shown per line on the product list.
Product List Titles - controls the position of the product title on the product list.
Product List Alignment - sets the text alignment of the product title on the product list.
Product Item Size - select an image ratio for the product photo on the product list.
Product Image Auto Crop - determines whether product images fill the image area or fit within.
Product Gallery Size - select an image ratio for the product gallery on the product item page.
Product Gallery Auto Crop - determines whether product images fill the gallery area or fit within.
Show Product Price - shows the price on the product list page when enabled.
Show Product Item Nav - shows the 'back to shop' link on the product item page.
Event Styles
Event Time Format - toggle between 24 hour or AM/PM for event times.
Event Icons - enable icons on the address and event time display.
Event Thumbnails - show an image thumbnail in list view.
Event Thumbnail Size - controls the size (ratio width:height) of the event thumbnail image.
Event Date Label - enable date overlay on top of event thumbnail.
Event Date Label Time - include the time of the event with the date overlay.
Event Excerpts - show optional excerpt text of events on the list view when present.
Event List Date - show the full event date (day, month, year) of the event on the list view.
Event List Time - show the time range (start time-end time) of the event on the list view.
Event List Address - show the event location address when present.
Event iCal/gCal Links - show links to add events to Apple or Google calendars.
Event Like and Share Buttons - show Squarespace simple like and share buttons on events.
Event List Compact View - enable a simple stacked view of events in the list view.
Event Calendar Compact View - enable a simpler calendar view optimized for smaller areas
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